Branding & Visual Identity
Brand work for Trollbeads and Trollbeads Club, spanning logo design, club identity, and application within the existing brand manual. A key project highlighted Ukrainian refugees employed or supported by Trollbeads, with jewellery and headbands inspired by national dress. The campaign was rolled out across digital channels, newsletters, and in‑store visuals, designed as an awareness initiative that underscored Trollbeads’ values of playfulness and imagination while taking a clear cultural stance.
Visual identity in practice: Politiken Historie covers. Each issue reinforced the magazine’s typographic and colour system while extending into SoMe, newsletters, competitions, and special editions. Covers served as the brand’s most visible identity asset, balancing consistency with storytelling and audience engagement. Given the magazines effect in it’s niche – all the way to History Today – the visual face of Politiken Historie made it’s mark.
Cover design for Politiken Historie’s ‘Spy theme’ incorporated die‑cut spy holes, revealing an undercover agent illustration on page 3, creating a playful, interactive experience aligned with the issue’s theme.
The campaign spanned print and digital, thus reinforcing the magazine’s identity through conceptual storytelling and audience engagement. Tagged SoMe posts saw readers holding up the magazine in their best Donald Duck subterfuge homage, winning the best three a year’s subscription of the magazine.
Layout specification for Politiken Historie cover, keeping strict visual consistency, print accuracy, and brand integrity across issues
Illustrations: Martin Mörck (Grønland & Deutchland Über Alles), Claus Nørregaard (Spionage), Thomas Thorhauge (USA), Philip Ytournel (Danske Nazister).